Alex Lentz
GTM Systems Leader
A Systems & Operations leader with over ten years of experience finding elegant solutions for complex problems. From high-performing individual contributor at a startup to managing global teams at publicly traded companies, Alex builds systems and processes that make data actionable for go-to-market teams—leveraging AI to automate workflows and unlock insights at scale.
Head of GTM Systems
Honeycomb.io
Leading go-to-market systems strategy and operations for a leading observability platform.
GTM Systems
Instabase
Drove GTM systems initiatives for a platform enabling powerful machine-learning applications.
Senior Manager, Business Systems
SurveyMonkey (Momentive)
Player-coach for a team overseeing GTM and development of all global sales, marketing, and customer operations systems.
- ✦Managed SFDC instance with 1,200+ users across Sales, Service, and Marketing Clouds
- ✦Led Salesforce CPQ implementation and optimization
- ✦Progressed from Sales & Marketing Ops Analyst → Senior Solutions Architect → Manager → Senior Manager
- ✦Managed end-to-end project delivery lifecycle including process design, testing, integration, data migration, and change management
SDR → Account Executive
TechValidate Software
Leading content marketing automation platform serving the B2B market. Customers included Fortune 50 companies like HP, IBM, GE, SAP, Dell, Hitachi, and EMC.
- ✦Acquired by SurveyMonkey
CRM & Marketing Automation
Go-to-Market Operations
Data & Analytics
Leadership & Methodology
Salesforce Certified Advanced Administrator
Salesforce
Salesforce Certified Sales Cloud Consultant
Salesforce
Marketo Certified Expert
Adobe
LeanData Fundamentals Certification
LeanData
Hands On Essentials - Data Warehouse
Snowflake
Certified Scrum Product Owner
Scrum Alliance
University of Massachusetts, Amherst
Bachelor of Science (B.S.)
Hospitality and Tourism Administration/Management
2009 - 2011
University of California, Santa Cruz
Studies
Computer Science
2008
Wizards of Ops
Member
Active member of the premier revenue operations community
2020 - Present
Let's Connect
Looking to optimize your GTM systems or build scalable operations? I'd love to hear from you.
Portland, Oregon • Available for consulting and full-time opportunities